Some of the software providers, like RankActive, provide white-label solutions so that you can share rankings reports with your customers under your own domain, with your logo. So if you want to share rankings results with your customers, you probably need to use one of the site position checker tools. In the case of SEO, they are interested in rankings and traffic.
Clients always want to know how their money is spent, what results they get. The other reason why you need keyword ranking tools is a requirement to provide your customers with reports. Nowadays, in the world of high competition, it really matters to know every single detail about the website you’re working at, to know how keywords are changing over the time, to understand the end goal you pursue with the project. If you use keyword position rank checker as one of your must-have SEO tools, you will probably be in the know of all changes and shifts in the rankings, and you can always apply necessary changes to your strategy if it's needed. If your rankings don’t move to the TOP10 month over month - you're definitely making something wrong, and you must reconsider your SEO tactics. You should always know if you move in the right direction. The main reason why you need Google keywords rank checker tool is a necessity to understand how your current SEO efforts affect your rankings.
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